Bad Bunny is officially dominating 2026 — and not just on the Super Bowl stage. After his show‑stopping performance at Super Bowl LX on Feb. 8, the Puerto Rican superstar’s song “DTMF” shot to No. 1 on the Billboard Hot 100, marking a major milestone in his chart history.
The track’s rise to the top spot reflects both the massive exposure from the Super Bowl halftime performance and Bad Bunny’s consistent global popularity. For many artists, the Super Bowl can be a momentary spotlight; for Bad Bunny, it turned into a launching pad that translated directly into chart success.
“DTMF” hitting No. 1 is significant not only for Bad Bunny, but for Latin music broadly. While Latin artists have increasingly seen crossover success on the charts in recent years, this achievement — tied so closely to one of the biggest televised events of the year — underlines the genre’s growing mainstream footprint.
The song’s ascension suggests that audiences are embracing Spanish‑language and bilingual music in unprecedented numbers, and Bad Bunny’s Super Bowl performance served as an electrifying showcase for that shift.
Bad Bunny’s Super Bowl halftime set drew rave reviews, with critics and fans hailing his energy, production, and cultural flair. That exposure appears to have directly boosted streaming, sales, and radio play for “DTMF”, driving it up the charts and into the top position.
Billboard’s chart methodology combines streaming activity, digital sales, and radio airplay, and “DTMF” performed strongly across all three categories in the tracking week following the game. It’s a pattern often seen when an artist appears on a massive platform like the Super Bowl — but rarely with this level of immediate chart impact.
This No. 1 marks another major accomplishment in a year that’s already defining Bad Bunny’s career. Even before the Super Bowl, he was a major force in music globally, selling out arenas, topping streaming charts, and breaking attendance records. Now, he’s added a historic Hot 100 peak tied to one of the world’s most‑watched live events.
Industry observers say this moment underscores Bad Bunny’s ability to appeal across audiences — from traditional Latin music fans to mainstream pop and hip‑hop listeners — and to leverage major cultural moments into measurable chart success.
Bad Bunny’s breakthrough with “DTMF” at the Super Bowl isn’t just a personal achievement — it’s indicative of a broader shift in the music landscape. Latin artists and Spanish‑language tracks have increasingly found space at the top of global charts, and this latest No. 1 reinforces that momentum.
For young artists watching, it shows that major platforms — even ones historically dominated by English‑language acts — can be seized and translated into tangible milestones.
As the cultural and commercial influence of Latin music continues its ascent, Bad Bunny’s success with “DTMF” after the Super Bowl stands as one of the clearest markers yet of how far the genre has come.
