In a move that highlights ongoing cultural division around major entertainment events, Kid Rock is set to headline the All American Halftime Show — a separate performance scheduled to stream during Super Bowl weekend. Positioned as an alternative to the official NFL halftime show, which this year is headlined by Bad Bunny, the All American event is being promoted as a celebration of faith, family, and freedom and will stream live (or potentially pre-recorded) on platforms including YouTube, X (formerly Twitter) and Rumble concurrently with the big game.
The show is presented by Turning Point USA (TPUSA), a conservative activist organization known for its youth outreach and media presence. TPUSA describes the All American Halftime Show as a way to offer fans a different kind of entertainment experience during the Super Bowl, one that aligns with its stated values and cultural messaging.
Headlining the All American Halftime Show is Kid Rock — the multi-genre artist whose career has spanned rap, rock and country influences and who has increasingly aligned with conservative politics in recent years. He’s joined on the announced lineup by country stars Brantley Gilbert, Lee Brice and Gabby Barrett, a roster that reflects mainstream country and rock appeal.
- Kid Rock — Veteran performer known for hits like “Bawitdaba” and “All Summer Long”, and for his outspoken persona on cultural issues.
- Brantley Gilbert — Country rock artist with a string of charting singles and a strong touring presence.
- Lee Brice — Country singer-songwriter known for ballads and anthems alike.
- Gabby Barrett — Breakout country artist with major crossover hits.
At the time of reporting, it has not been confirmed whether the All American Halftime Show performances will be live during Sunday’s Super Bowl or will instead be pre-recorded and streamed to coincide with the broadcast.
The All American event is explicitly framed as an alternative to the NFL’s official halftime production featuring Bad Bunny, who has been the center of both enthusiastic support and vocal criticism due to his mainstream popularity and cultural image. Organizers of the All American Halftime Show have made it clear that they intend their performance to appeal to audiences who feel underserved or alienated by the increasingly globalized and genre-bending direction of many major entertainment platforms.
Turning Point USA has leveraged its media networks and social channels to promote the event, tapping into its existing audience of millions of followers on conservative-leaning platforms. By streaming on YouTube, X, and Rumble — platforms with large, highly engaged user bases — the show aims to build an audience in parallel with the NFL broadcast.
The announcement has already generated buzz and controversy. Supporters on social media have praised the idea of a values-based alternative halftime show, framing it as an expression of cultural independence and grassroots entertainment. Critics, on the other hand, argue that the event deepens cultural divides by explicitly positioning itself against the NFL’s official entertainment choices.
Commentators have noted that in recent years entertainment around major national events has become increasingly politicized, with parallel broadcasts or commentary tracking alongside official coverage — from alternative viewing parties to politically themed livestreams aimed at viewers dissatisfied with mainstream programming.
For viewers interested in watching the All American Halftime Show, the key platforms to follow will be:
- YouTube — the main streaming hub where Turning Point USA and participating artists will likely host the broadcast.
- X (formerly Twitter) — where the event is expected to be live-tweeted, promoted, and possibly simulcast clips.
- Rumble — a platform favored by some conservative users and content creators.
Whether live or pre-recorded, the performances are structured to run concurrently with the Super Bowl’s halftime period, offering viewers a choice of entertainment streams at a moment when national attention is usually focused solely on the NFL production.
Kid Rock’s participation — and the very existence of an alternative halftime event — underscores how cultural events once seen as universal common ground are now arenas for competing cultural narratives. As the Super Bowl remains one of the most-watched events in American television, having a simultaneously marketed, alternative halftime show reflects broader trends in media segmentation, political identity, and fan engagement.
Regardless of where one’s allegiances lie, Sunday’s Super Bowl weekend will be notable not just for the football, but for how entertainment, culture and commentary continue to intersect in increasingly visible ways.
