At the “Future of KISS” panel during Kiss Kruise: Land‑Locked in Las Vegas, longtime manager Doc McGhee and Johan Lagerlöf of Pophouse Entertainment gave the faithful a rare and sweeping look into the band’s next chapter — one that’s about more than nostalgia, but legacy. Lagerlöf recalled the band’s haunting question when signing Pophouse: “Can you make us immortal?”
The first major project is KISS’ avatar show. Creative director Thierry Coup revealed that the images fans saw before were prototypes — and that the real versions, currently in development, are much more advanced. He says it’ll take around two years to finish them, and that the stage designs are being built to match the larger-than-life digital KISS perfectly. Attendees were shown updated concept art — so realistic that Coup challenged the crowd to tell the difference between a photograph and a digital avatar of Paul Stanley.
Next up: the long-rumored KISS biopic. Director McG and producer Mark Canton addressed the panel, saying they’re still auditioning actors to portray Paul Stanley, Gene Simmons, and the rest. “KISS is the most exciting band in rock‑and‑roll history,” McG declared. “We owe the KISS Army the most exciting movie in history.” He emphasized their ambition: this won’t just be a film, but a full-scale, on-stage, cinematic tribute to the band’s theatrical roots.
Rounding out the trio of projects is a deeply personal documentary focused on KISS’ End of the Road farewell tour. McGhee told fans that they’re shifting away from spectacle, aiming instead for a “fly‑on‑the‑wall” feel — capturing the real personalities behind the iconic makeup. Over the past two years, they’ve edited thousands of hours of footage filmed during the tour, promising to reveal sides of the band fans have never seen.
Together, these three projects form what McGhee and Lagerlöf described as a “three‑part plan” to make KISS more than just a rock band — to make it a digital and cultural entity that can survive long after the members stop touring. KISS’ avatars, film, and documentary are all designed not simply as legacy pieces, but as living extensions of the band’s identity.
